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AI, Digital Darwinism, and the Tyranny of the Status Quo

Posted on September 28, 2023 By aathif No Comments on AI, Digital Darwinism, and the Tyranny of the Status Quo
AI, Digital Darwinism, and the Tyranny of the Status Quo

Digital Darwinism: The evolution of society and technology and its impact on behavior, expectations, and behaviors. “It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in…

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TechReport: The 15 Must-Follow Tech Visionaries

Posted on September 28, 2023 By aathif No Comments on TechReport: The 15 Must-Follow Tech Visionaries
TechReport: The 15 Must-Follow Tech Visionaries

TechReport just named Brian Solis as one of the 15 ‘must-follow’ tech visionaries. Social media platforms like LinkedIn and Twitter / X have become more than just places to stay in touch with your network. They’re now powerful marketing tools, with many companies leveraging their capabilities and spending billions of dollars on them. Given this,…

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Why Brand Investments Are Different

Posted on September 28, 2023 By aathif No Comments on Why Brand Investments Are Different
Why Brand Investments Are Different

In an effort to bring more of the rigor and discipline of financial analysis to marketing decisions, a number of scholars and consulting organizations have attempted to apply financial investment models to the management of multiple products within the firm. After all, firms manage portfolios of products. At first blush, this seems like a reasonable…

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Branding

How AI Is Driving Sales In E-Commerce

Posted on September 27, 2023 By aathif No Comments on How AI Is Driving Sales In E-Commerce
How AI Is Driving Sales In E-Commerce

While shopping for party clothes for his daughter, Shridhar Marri had his epiphany about where e-commerce should head. His daughter had just graduated from Syracuse University, and she had very specific requirements for the parties to follow. She wanted “effortless cool” that was “minimalistic, elegant, and not extravagant.” And none of the beauty products could…

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Branding

Sparity Names Brian Solis as One of the Top 25 Digital Transformation Influencers You Need to Follow

Posted on September 26, 2023 By aathif No Comments on Sparity Names Brian Solis as One of the Top 25 Digital Transformation Influencers You Need to Follow
Sparity Names Brian Solis as One of the Top 25 Digital Transformation Influencers You Need to Follow

Brian Solis was named as one of the top 25 digital transformation influencers to follow by Sparity. IT industry is growing at a rapid pace, regardless of the global situation. Most organizations don’t need to be persuaded to go digital at this point. Today, it’s become abundantly clear that digital transformation has the potential to…

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Branding

What’s the Marketing ROI?

Posted on September 24, 2023 By aathif No Comments on What’s the Marketing ROI?
What’s the Marketing ROI?

At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.”  Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining…

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Branding

The journey to AI: empowering retail to deliver on experience

Posted on September 22, 2023 By aathif No Comments on The journey to AI: empowering retail to deliver on experience
The journey to AI: empowering retail to deliver on experience

Brian Solis will keynote GDS’ special event, “The Journey to AI: Empowering Retail to Deliver on Experience.” Customer expectations have reached unprecedented levels. With dynamic and changing needs, customers want to be understood, they want their next steps anticipated and they aren’t afraid to use multiple channels and devices to find answers. Yet, the sheer…

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Branding

Why Fear Based Advertising Wins

Posted on September 20, 2023 By aathif No Comments on Why Fear Based Advertising Wins
Why Fear Based Advertising Wins

Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or environmental message (SEM) held steady at 2 percent or less from 2010 to 2019. From 2020 to 2022, it tripled to 6 percent, and is at 5 percent year-to-date. That…

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Branding

How Occasion Segmentation Powers Growth

Posted on September 19, 2023 By aathif No Comments on How Occasion Segmentation Powers Growth
How Occasion Segmentation Powers Growth

Market segmentation is fundamental to marketing. Segmentation is evergreen when it comes to building and managing brands. J.M. Smucker, purveyor of jams, jellies, Jif peanut butter, Folgers coffee, Uncrustables, Carnation evaporated milk and pet food items including Milk Bone dog biscuits and Meow Mix, has just purchase Hostess brand snack foods. Hostess makes Twinkies, Ding…

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Branding

Does advertising really work? If so, how?

Posted on September 18, 2023 By aathif No Comments on Does advertising really work? If so, how?

Every business owner on earth has asked this question at some point or another…  They lament, “does advertising really work? Am I wasting my money? Please, someone, explain to me how this all works.” I will do my very best. Am I biased? Absolutely. I’ve been in advertising for a long time, so I admit…

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Recent Posts

  • AI, Digital Darwinism, and the Tyranny of the Status Quo
  • TechReport: The 15 Must-Follow Tech Visionaries
  • Why Brand Investments Are Different
  • How AI Is Driving Sales In E-Commerce
  • Sparity Names Brian Solis as One of the Top 25 Digital Transformation Influencers You Need to Follow

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

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