International Branding Blog – Conneting brands to the universe
Source: De Tijd, Roland Legrand, Translated Anthropologist and futurist of the digital world Brian Solis is optimistic about attempts to reform the web, make it more decentralised and give users more power. He warns, however, that this so-called web3 must first pass through a ‘valley of disillusionment’. The web is now ready for a third…
I had the opportunity to meet De Tijd’s Roland Legrand while in Brussels, Belgium. It was an incredible conversation that I’m sure could have led to a series of articles. Thank you for the honor, Roland. Source: De Tijd De antropoloog en futurist van de digitale wereld Brian Solis is optimistisch over de pogingen het…
Read More “De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’” »
When you think of challenger brands, you’d be forgiven for associating them with scrappy startups and companies so small that agility doesn’t come with compromise. Because the essence of being a challenger is often associated with the underdog and overtaking market leaders with smart strategy, it’s easy to align their characteristics with rising stars. While…
Read More “How Organizations Can Embrace A Challenger Mindset” »
The metaverse is a virtual immersion into the next generation web. The metaverse will be iterative, not any one size or shape. And the capabilities we have within it will be unlocked by both open standards and the devices that we wear/use to interact in these worlds. from McKinsey’s new report, “Value Creation in the Metaverse.”
During the final years of his life, Steve Jobs became concerned with how to perpetuate his legacy and knowledge base inside the company. Interestingly, he didn’t place much emphasis on defining a formal company purpose. Although he cared deeply that employees lived the company’s mission (he would often challenge leaders by asking them, “Is this…
“Innovation is about shifting from a culture of management to a culture of leadership.” via The Economic Times
Brand loyalty is not dying. But, you would not know this if you are paying attention to the business press. Recently, there have been many articles describing the impact of higher prices and lack of product availability on brand loyalty. These articles and opinions state that when consumers do not see their favorite brand due…
In this episode, Retail Doctor Group welcomes Brian Solis, a global innovation evangelist from Salesforce, from the US to discuss the changes in the global retail sector, particularly shoppers’ behaviours, that are accelerated by the pandemic. Brian Solis and our CEO Brian Walker will together explore emerging concepts such as “Shopping at the edge” and…
GE has been injecting urgency into conversations—and actions— for over 130 years. In our conversation with GE’s chief marketing officer, Linda Boff about the company’s ability to continuously shift gears to stay relevant, she said, “Progress is part of our constant. Progress and solving tough problems for the world. You don’t get to be 130…
Read More “Lessons In Relevance From A 130 Year Old Brand” »
One of the customer experience legacies of the pandemic is the QR code. From ordering in restaurants to finding product info in stores to getting help while traveling, the QR code is now ever-present in our daily customer interactions. Once dismissed as niche, the QR code is gaining steam. Scanning increased 25% in 2020, 15%…
