International Branding Blog – Conneting brands to the universe
In this episode of the Human Insight Podcast, futurist and best-selling author Brian Solis comes on the show to discuss the importance of observing and talking with your customers. This conversation with Janelle Estes was recorded live at The Human Insight Summit in New Orleans. Producer’s note: Do you know how your customers experience your brand today?…
American Express weathered the pandemic with a three-legged stool strategy. American Express’ strategy was, and still is, to protect its customers, its people and its brand, according to an interview with CEO Stephen Squeri for the financial paper, Barron’s. American Express’ strategy is brand-business-leadership common sense. Unfortunately, there is less common sense in brand-business leadership…
One piece of slang that has long embodied the short attention span Internet age is TL;DR, short for “too long; didn’t read.” With the explosion of generative AI tools, we’re rapidly entering the age of TL;DW: “too long, didn’t write.” A January survey from Fishbowl found that 40% of nearly 12,000 workers have used ChatGPT…
Spring Cleaning, @Pixabay, Pexels.com via Drew Rossow, Hackernoon SXSW was packed with tech, long lines, inclusivity and patriarchy smashing. But one of the most life affirming takeaways, indeed one of the conference’s most surprisingly mindful experiences, came from an unlikely source. Brian Solis made his name as a digital anthropologist and futurist; he’s widely credited…
Read More “Why LifeSCALE Should Be On Your Spring Reading List” »
Brian Solis will keynote Digital Summit in Phoenix on March 29th, 2023. Please click here to join him live! The New Marketing Mindset: Marketing to the Customer of the Future, Today A look back in history shows you just some of the technology revolutions that changed the course of how we shop, connect, and navigate…
Brian Solis was invited to keynote Brand Week Istanbul on the world stage. Following is a short summary of his presentation by HABER TURK. Translation via Google Translate Being human in the 21st century Brian Solis was at Brand Week Istanbul World Stage with his presentation on the theme ‘Being Human in the Century’ in…
Read More “Brian Solis Headlines Brand Week Istanbul: Being Human in the 21st Century” »
I have been a marketing practitioner for 38 years. And I am happy to report that my skill set has kept up with the latest marketing concepts and technologies. So, how do I stay abreast of the latest developments? Here is my list of the things that one can do to stay current: Hold a…
Read More “How to Remain a Leading-Edge Marketer Throughout Your Career” »
I’m not sure how I missed this story, but wow! CNN Türk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a…
Read More “CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company” »
Brian Solis will present to leaders at the United Nations as part of its Innovation Day on March 22nd, 2023. Digitization vs. Digital Transformation: Rethinking business for a novel economy Brian Solis is a world-renowned digital analyst, futurist, and 8x best-selling author who’s been on the front lines of digital transformation and innovation for almost…
I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as…
