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Words matter! Why you need a tagline as part of your brand identity.

Posted on November 29, 2021 By aathif No Comments on Words matter! Why you need a tagline as part of your brand identity.

Cadillac stole my tagline. Back in 2004 I wrote “Be Iconic” to support my name change from AdWords to BN Branding. That tagline was a critical element in my decision to go with that brand identity. “Be Iconic” worked perfectly in context with the name and the mark. It has staying power because it sums […]

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