Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • REAL YOU Branding
  • Why Every Brand Portfolio Needs A Strong Corporate Brand Branding
  • business as unusual Branding
  • Why Copy Is Critical for Successful Marketing (And How to Get Started) Branding
  • 7 Keys To Marketing Under Economic Adversity Branding
  • How to Review Your Small Business Website (7 Critical Elements You Need) Branding
  • Honeywell Branding
  • supply chain excuses Branding

WANTED ALIVE, NOT DEAD

Posted on January 19, 2023 By aathif No Comments on WANTED ALIVE, NOT DEAD

Last week it struck me, as I was sitting in a company meeting on Monday afternoon, how many people in the room were playing dead.

Keeping a low profile, not saying too much, not showing too much emotion, just being present and letting the daring few carry the day.

I studied the faces and the postures of those in the room, and I noticed how they were looking thoughtful, intelligent, earnest, subdued, and even sad. And then I suddenly realised they were all trying to not be excited.

Wow. How many hours and days and weeks and years do some people spend trying to not be excited? Why do they do it? And what’s the price they pay?

Well, you see, the business of business is a serious matter. Showing or even suggesting excitement is like to laughing at a funeral; entirely inappropriate. And so, in order to take on the cover of sombre, serious, sadness, people dim their light a bit. They dumb down their feelings and emotions, and curb their enthusiasm.

After all, everyone in the room had their reputation to protect, and no one wanted to ruin their reputation by saying something stupid like, “I love that”. Or by smiling, or laughing, or doing anything else that might appear foolish and irrational.

Playing dead is a serious business

They were playing dead because acting too lively, and being too alive, is just not a good look. It’s child’s play, and no business for the practical, responsible adult who is making his or her way in the serious world of big business.

That evening, when I got home, my mood was flat and I felt sucked dry. Sucked dry by a roomful of people who were playing dead. And as I thought about it some more – why is this bugging me so much? – I thought how these people are probably lying low everywhere in their lives. I thought how these people are probably always playing dead, dividing themselves in half, and then in half again, until what’s left is one quarter of their whole selves. Oh wow, what a way to live – or not live.

Two days later I had the privilege to listen to Andrew Denton make a keynote talk on creativity. He talked of overcoming fear, and being alive. And he concluded his talk by reminding us all of the saying, “Death is not the greatest loss in life. The greatest loss is what dies inside us while we live.”

Amen to that.

 

Notice: JavaScript is required for this content.
/* FORM STYLES */ #nf-form-2-cont .nf-response-msg { background-color:#35a800; color:#ffffff; width:100%; padding:60px; } #nf-form-2-cont .nf-error-field-errors { background-color:#dd3333; color:#ffffff; padding:60px; }

var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id=’2′;form.settings={“objectType”:”Form Setting”,”editActive”:true,”title”:”Subscribe to thought for the week”,”show_title”:0,”allow_public_link”:0,”embed_form”:””,”clear_complete”:1,”hide_complete”:1,”default_label_pos”:”hidden”,”wrapper_class”:””,”element_class”:””,”key”:””,”add_submit”:1,”changeEmailErrorMsg”:”Please enter a valid email address!”,”changeDateErrorMsg”:”Please enter a valid date!”,”confirmFieldErrorMsg”:”These fields must match!”,”fieldNumberNumMinError”:”Number Min Error”,”fieldNumberNumMaxError”:”Number Max Error”,”fieldNumberIncrementBy”:”Please increment by “,”formErrorsCorrectErrors”:”Please correct errors before submitting this form.”,”validateRequiredField”:”This is a required field.”,”honeypotHoneypotError”:”Honeypot Error”,”fieldsMarkedRequired”:”Fields marked with an * are required”,”currency”:””,”unique_field_error”:”A form with this value has already been submitted.”,”logged_in”:false,”not_logged_in_msg”:””,”sub_limit_msg”:”The form has reached its submission limit.”,”calculations”:[],”container_styles_show_advanced_css”:0,”title_styles_show_advanced_css”:0,”row_styles_show_advanced_css”:0,”row-odd_styles_show_advanced_css”:0,”success-msg_styles_show_advanced_css”:0,”error_msg_styles_show_advanced_css”:0,”formContentData”:[{“order”:1,”cells”:[{“order”:0,”fields”:[“firstname_1657759001354″],”width”:50},{“order”:1,”fields”:[“lastname_1657759004817″],”width”:50}]},{“order”:2,”cells”:[{“order”:0,”fields”:[“email_1657759017405″],”width”:”100″}]},{“order”:9999,”cells”:[{“order”:0,”fields”:[“join_1657759080346″],”width”:”100″}]}],”drawerDisabled”:false,”container_styles_border”:””,”container_styles_height”:””,”container_styles_margin”:””,”container_styles_padding”:””,”container_styles_float”:””,”title_styles_border”:””,”title_styles_height”:””,”title_styles_width”:””,”title_styles_font-size”:””,”title_styles_margin”:””,”title_styles_padding”:””,”title_styles_float”:””,”row_styles_border”:””,”row_styles_width”:””,”row_styles_font-size”:””,”row_styles_margin”:””,”row_styles_padding”:””,”row-odd_styles_border”:””,”row-odd_styles_height”:””,”row-odd_styles_width”:””,”row-odd_styles_font-size”:””,”row-odd_styles_margin”:””,”row-odd_styles_padding”:””,”success-msg_styles_background-color”:”#35a800″,”success-msg_styles_border”:””,”success-msg_styles_color”:”#ffffff”,”success-msg_styles_height”:””,”success-msg_styles_width”:”100%”,”success-msg_styles_font-size”:””,”success-msg_styles_margin”:””,”success-msg_styles_padding”:”60px”,”success-msg_styles_display”:””,”error_msg_styles_background-color”:”#dd3333″,”error_msg_styles_border”:””,”error_msg_styles_color”:”#ffffff”,”error_msg_styles_width”:””,”error_msg_styles_font-size”:””,”error_msg_styles_margin”:””,”error_msg_styles_padding”:”60px”,”ninjaForms”:”Ninja Forms”,”fieldTextareaRTEInsertLink”:”Insert Link”,”fieldTextareaRTEInsertMedia”:”Insert Media”,”fieldTextareaRTESelectAFile”:”Select a file”,”formHoneypot”:”If you are a human seeing this field, please leave it empty.”,”fileUploadOldCodeFileUploadInProgress”:”File Upload in Progress.”,”fileUploadOldCodeFileUpload”:”FILE UPLOAD”,”currencySymbol”:”$”,”thousands_sep”:”,”,”decimal_point”:”.”,”siteLocale”:”en_AU”,”dateFormat”:”m\/d\/Y”,”startOfWeek”:”1″,”of”:”of”,”previousMonth”:”Previous Month”,”nextMonth”:”Next Month”,”months”:[“January”,”February”,”March”,”April”,”May”,”June”,”July”,”August”,”September”,”October”,”November”,”December”],”monthsShort”:[“Jan”,”Feb”,”Mar”,”Apr”,”May”,”Jun”,”Jul”,”Aug”,”Sep”,”Oct”,”Nov”,”Dec”],”weekdays”:[“Sunday”,”Monday”,”Tuesday”,”Wednesday”,”Thursday”,”Friday”,”Saturday”],”weekdaysShort”:[“Sun”,”Mon”,”Tue”,”Wed”,”Thu”,”Fri”,”Sat”],”weekdaysMin”:[“Su”,”Mo”,”Tu”,”We”,”Th”,”Fr”,”Sa”],”recaptchaConsentMissing”:”reCapctha validation couldn't load.”,”recaptchaMissingCookie”:”reCaptcha v3 validation couldn't load the cookie needed to submit the form.”,”recaptchaConsentEvent”:”Accept reCaptcha cookies before sending the form.”,”currency_symbol”:””,”beforeForm”:””,”beforeFields”:””,”afterFields”:””,”afterForm”:””};form.fields=[{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:false,”order”:1,”idAttribute”:”id”,”label”:”First Name”,”type”:”firstname”,”key”:”firstname_1657759001354″,”label_pos”:”hidden”,”required”:1,”default”:””,”placeholder”:”First name*”,”container_class”:””,”element_class”:””,”admin_label”:””,”help_text”:””,”custom_name_attribute”:”fname”,”personally_identifiable”:1,”wrap_styles_border”:””,”wrap_styles_width”:””,”wrap_styles_margin”:””,”wrap_styles_padding”:””,”wrap_styles_float”:””,”wrap_styles_show_advanced_css”:0,”label_styles_border”:””,”label_styles_width”:””,”label_styles_font-size”:””,”label_styles_margin”:””,”label_styles_padding”:””,”label_styles_float”:””,”label_styles_show_advanced_css”:0,”element_styles_border”:””,”element_styles_width”:””,”element_styles_font-size”:””,”element_styles_margin”:””,”element_styles_padding”:””,”element_styles_float”:””,”element_styles_show_advanced_css”:0,”cellcid”:”c3626″,”value”:””,”id”:5,”beforeField”:””,”afterField”:””,”parentType”:”firstname”,”element_templates”:[“firstname”,”input”],”old_classname”:””,”wrap_template”:”wrap”},{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:false,”order”:2,”idAttribute”:”id”,”label”:”Last Name”,”type”:”lastname”,”cellcid”:”c3629″,”key”:”lastname_1657759004817″,”label_pos”:”hidden”,”required”:0,”default”:””,”placeholder”:”Last name”,”container_class”:””,”element_class”:””,”admin_label”:””,”help_text”:””,”custom_name_attribute”:”lname”,”personally_identifiable”:1,”wrap_styles_border”:””,”wrap_styles_width”:””,”wrap_styles_margin”:””,”wrap_styles_padding”:””,”wrap_styles_float”:””,”wrap_styles_show_advanced_css”:0,”label_styles_border”:””,”label_styles_width”:””,”label_styles_font-size”:””,”label_styles_margin”:””,”label_styles_padding”:””,”label_styles_float”:””,”label_styles_show_advanced_css”:0,”element_styles_border”:””,”element_styles_width”:””,”element_styles_font-size”:””,”element_styles_margin”:””,”element_styles_padding”:””,”element_styles_float”:””,”element_styles_show_advanced_css”:0,”value”:””,”id”:6,”beforeField”:””,”afterField”:””,”parentType”:”lastname”,”element_templates”:[“lastname”,”input”],”old_classname”:””,”wrap_template”:”wrap”},{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:false,”order”:3,”idAttribute”:”id”,”label”:”Email”,”type”:”email”,”key”:”email_1657759017405″,”label_pos”:”hidden”,”required”:1,”default”:””,”placeholder”:”Email*”,”container_class”:””,”element_class”:””,”admin_label”:””,”help_text”:””,”custom_name_attribute”:”email”,”personally_identifiable”:1,”wrap_styles_border”:””,”wrap_styles_width”:””,”wrap_styles_margin”:””,”wrap_styles_padding”:””,”wrap_styles_float”:””,”wrap_styles_show_advanced_css”:0,”label_styles_border”:””,”label_styles_width”:””,”label_styles_font-size”:””,”label_styles_margin”:””,”label_styles_padding”:””,”label_styles_float”:””,”label_styles_show_advanced_css”:0,”element_styles_border”:””,”element_styles_width”:””,”element_styles_font-size”:””,”element_styles_margin”:””,”element_styles_padding”:””,”element_styles_float”:””,”element_styles_show_advanced_css”:0,”cellcid”:”c3632″,”value”:””,”drawerDisabled”:false,”id”:7,”beforeField”:””,”afterField”:””,”parentType”:”email”,”element_templates”:[“email”,”input”],”old_classname”:””,”wrap_template”:”wrap”},{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:false,”order”:9999,”idAttribute”:”id”,”type”:”submit”,”label”:”JOIN”,”processing_label”:”Processing”,”container_class”:””,”element_class”:””,”key”:”join_1657759080346″,”wrap_styles_border”:””,”wrap_styles_width”:””,”wrap_styles_margin”:””,”wrap_styles_padding”:””,”wrap_styles_float”:””,”wrap_styles_show_advanced_css”:0,”element_styles_border”:””,”element_styles_width”:””,”element_styles_font-size”:””,”element_styles_margin”:””,”element_styles_padding”:””,”element_styles_float”:””,”element_styles_show_advanced_css”:0,”submit_element_hover_styles_border”:””,”submit_element_hover_styles_width”:””,”submit_element_hover_styles_font-size”:””,”submit_element_hover_styles_margin”:””,”submit_element_hover_styles_padding”:””,”submit_element_hover_styles_float”:””,”submit_element_hover_styles_show_advanced_css”:0,”cellcid”:”c3635″,”drawerDisabled”:false,”id”:8,”beforeField”:””,”afterField”:””,”value”:””,”label_pos”:”hidden”,”parentType”:”textbox”,”element_templates”:[“submit”,”button”,”input”],”old_classname”:””,”wrap_template”:”wrap-no-label”}];nfForms.push(form);

The post WANTED ALIVE, NOT DEAD appeared first on The Brand Guy.

Branding

Post navigation

Previous Post: 4 Strategies For Building Brands With Scarcity
Next Post: IN A WORLD OF CHANGE, SOME THINGS NEVER CHANGE

Related Posts

  • Putting Your Best Foot Forward – How to make your products look great online. Branding
  • Syngenta Branding
  • AI: BRANDING IN A NEW ERA Branding
  • Is Putin Rebranding Russia? Branding
  • Brian Solis to Keynote Digital Summit in Phoenix – The New Marketing Mindset: Marketing to the Customer of the Future, Today Branding
  • How Brands Obtain Marketplace Significance Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • AI and Productivity
  • The Mindshifting Relationship Between Iteration and Innovation
  • What Is Your Customer Really Buying?
  • WHY I LOVE BEING A MOTIVATIONAL SPEAKER
  • BEWARE THE VOICE IN YOUR HEAD

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE. Branding
  • The Critical Link Between Brands And Feelings Branding
  • How To Balance Innovation And Cost Cutting Branding
  • Dunkin’ Branding
  • Bud Light Branding
  • Start-ups and Unique Value Propositions Branding
  • Competitor Myopia Branding
  • Tesco Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme