Here’s a worst-case branding & rebranding scenario that every business owner should fear: You’re forced to rebrand your company because of a costly legal dispute. You have 90 days to cease and desist, so you quickly hire a design firm to handle the work. Of course, your business doesn’t stand still in the meantime. […]
Read more about The semantics of branding & rebranding: Get the words right, or else.
