If you’ve been in business for more than five minutes you’ve probably heard marketing advice about benefit-focused marketing messages. Usually it goes like this: “You gotta quit talking about features and start talking about benefits.” So what’s the difference? Features are simply the attributes of a product or service — the obvious bullet points …
Stop touting features and start using benefit-focused marketing messages. Read More »
Read more about Stop touting features and start using benefit-focused marketing messages.
