International Branding Blog – Conneting brands to the universe
I recently heard the way marketers speak described as “Jargon-Monoxide Poisoning,” which made me laugh. I think “Jargon-Monoxide” is produced by every part of a business, but marketers are particularly adept at “Jargon-Monoxide Poisoning.” It’s ironic that the business discipline in charge of communications has such a hard time communicating what it does without…
You are here: Home / Community / Portugal and Spain – November 2022 chrisbrogan · November 22, 2022 · Street art. Lisbon, Portugal. Club Noir. Lisbon, Portugal. Cool motorobike. Lisbon, Portugal. Flower. Lisbon, Portugal. Tile art. Lisbon, Portugal. Tile art depicting a saint who I guess held a door open so more Moors could be…
A portmanteau is a word created by combining existing words. A company name example is Instagram; Instant +Telegram. At his time of year, “Turducken” emerges as a popular portmanteau. This cartoon is from the archives of Doctor Fun, (1993-2006), an Internet cartooning pioneer, who got out when it was still fun…
Via Itamar Medeiros Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want…
As a professor of business and management consultant I find myself in a variety of organizations. One of the questions I often ask both senior managers and line personnel is how their organization makes money. Another way to ask the question is to ask for a description of the firm’s business model. In many organizations…
There has been a lot in the news about “The Great Reset” when it comes to converting from fossil fuels to renewable energy. Brands should also consider another kind of “reset” … one that deals with marketing themselves as sustainable. There’s no doubt that a greater emphasis on sustainability is here to stay and will…
A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity, underpinning all stakeholder relationships. A powerful brand is not merely a marketing concept. It is not an academic theory. It is not a line in an advertising slogan. A powerful brand is…
With both inflation and recession fears high, many companies are embarking on cost-reduction initiatives. Moreover, the dislocations of the pandemic have changed many customer needs and buying patterns. So much flux may be unnerving but actually creates opportunity for firms to alter business models in ways that both reduce expenses and keep customers delighted. This…
Which is better for the brand? Asking users to pay for individual services? Or asking users to buy a bundle of services? There is a lot behavioral psychology involved in this choice that affects brand perceptions. There are inherent risks whichever approach a brand employs. Research shows that individual fees feel more personalized as a…
There’s a funny conspiracy theory that the Internet secretly “died” six years ago — and is now mostly filled with bots communicating with other bots. As Kaitlyn Tiffany wrote in the Atlantic last year: “‘Dead-internet theory’ suggests that the internet has been almost entirely taken over by artificial intelligence … “YouTube, for a time, had…
