Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • Talk to the QR Code Branding
  • Adobe Branding
  • Zoom Branding
  • Brian Solis to Keynote the Unity Conference to Explore Innovation in Education and Learning Branding
  • Hybrid Work Branding
  • The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller Branding
  • Salesforce’s 11 Best Business Podcasts of 2022: How companies to build trust and better connect with customers Branding
  • Who Should You Hire to Help You with Your Branding? Branding

NOT ALL SUPER-HEROES WEAR CAPES

Posted on July 23, 2020 By aathif No Comments on NOT ALL SUPER-HEROES WEAR CAPES

When I was a kid in primary school we had to sit a General Knowledge test. There were 20 questions, and the question that stumped us all was the last one; “What’s the name of the lady who cleans our classroom every afternoon?”

We all thought it was a bit of a joke question.  We ‘knew’ the cleaning lady since we saw her every day.  She was short, she wore a head scarf and she was in her 40s.  But we didn’t know her name.  Or if she had kids and where lived. Like everyone else, I handed in my test leaving the last question blank.  As we walked out of the classroom one of my friends asked our teacher if the last question would count toward our overall mark.

“Absolutely,” he said.  “You will meet many people in life.  All are equally significant and important.  Every one of them deserves your attention, acknowledgement, and respect – even if all you do is smile and say ‘hello’.”

I’ve never forgotten that lesson.  I learned her name was Dorothy, and it’s shaped the way I relate to everyone ever since. No-one is better than anyone.

Covid_19 has been a stark reminder of this same lesson. The people who made a difference and mattered most in our time of crisis and need don’t sit in corner offices on the 57th floor, they mop the fucking floors.

The heroes of Covid_19 are the cleaners, nurses, doctors, caretakers, grocery workers, delivery drivers, teachers, bakers, farmers, packers, garbage collectors, funeral workers, pharmacists, social workers, IT people, and treasury workers (apologies for any omissions).

These heroes are not people with the most credentials, the most money, or the most awards. They are very different from the figures we normally laud and applaud, and (usually) very generously reward. They don’t wear capes or shout their names from the rooftops.

These heroes are the ordinary, extraordinary, people who give a shit, and who have made a real difference when we all needed them. So, as we all sit waiting for the green light to flash back on, signalling that we can all return to our ‘normal’ lives and jobs, may we never lose sight of the people who matter.

And may we never forget the Covid_19 lesson that all people are equal in significance and importance, no matter who they are or what they do. Everybody counts in equal measure, and every human being is worthy of your and my attention, acknowledgement, and respect. Especially the cleaner.

 

 

The post NOT ALL SUPER-HEROES WEAR CAPES appeared first on The Brand Guy.

Branding

Post navigation

Previous Post: Company Culture at a Distance
Next Post: LONGING FOR FREEDOM

Related Posts

  • Hilton Branding
  • Adobe Branding
  • 7 Keys To Marketing Under Economic Adversity Branding
  • Key Learnings From A Mismanaged Retail Brand Branding
  • Why Copy Is Critical for Successful Marketing (And How to Get Started) Branding
  • The Mindshifting Relationship Between Iteration and Innovation Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • AI, Digital Darwinism, and the Tyranny of the Status Quo
  • TechReport: The 15 Must-Follow Tech Visionaries
  • Why Brand Investments Are Different
  • How AI Is Driving Sales In E-Commerce
  • Sparity Names Brian Solis as One of the Top 25 Digital Transformation Influencers You Need to Follow

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Three Disciplines For Achieving Disruptive Innovation Branding
  • Brand Promises And The OGSM Framework Branding
  • The Three Dimensions Of Brand Value Branding
  • Hiring Marketing Professionals Branding
  • Two Moments Every Brand Needs To Win Branding
  • Honeywell Branding
  • Dreamforce 22: The Digital-First Novel Economy – Blurring the line between physical and digital experiences Branding
  • Marketing Today Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme