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Naming your company – Why is it so dang hard to do well?

Posted on January 2, 2021 By aathif No Comments on Naming your company – Why is it so dang hard to do well?

If you conducted a poll of 100 people like myself who develop brands for a living, 99 would tell you that naming your company is the hardest piece of the brand identity development process. Naming is way harder than designing logos or writing brand narratives. Naming a business is harder than naming a baby. Naming […]

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