Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • Leveraging Consumer Rituals For Brand Advantage Branding
  • Realizing Business Goals With Brand Equity Research Branding
  • Michelob Ultra Branding
  • The Next Web Conference Amsterdam: Foreseeing the future of the web Branding
  • Marketers Guide To Gaining Board Member Buy-In Branding
  • GLOBAL BRAND GURUS: RANKED #10 FOR 2023 Branding
  • A Common Sense Approach to Marketing for Startups Branding
  • Want to Get Better at Defining Your Target Market? Interview Your Customers. Branding

My 3 Words for 2022

Posted on January 1, 2022 By aathif No Comments on My 3 Words for 2022

What is My 3 Words About?

The My Three Words idea is simple. Choose 3 words (not 1, not 4) that will help guide your choices and actions day to day. Think of them as lighthouses. “Should I say yes to this project?” “Well, does this align with my three words?”

How to Choose Three Words

I started this process back in 2006. Back then, my 3 words were “Ask. Do. Share.” I picked these very simple words and they served me very well. One of my best years ever. When I asked questions, I learned. When I took action based on what I learned from asking, I made more ground and took over more of the universe. When I shared what I learned with everyone, I made connections and some friends.

Choose any three words you feel will guide you forward. I can tell you a few things about this:

  • Don’t make it a phrase. “Publish the book” is a terrible choice. “The” is wasted.
  • Try to make the words actionable. “Expand” is better than “bigger.”
  • The more utilitarian the word can be, the better. These words have to be your compass.
  • Stick with the 3 words all year. Every time I’ve changed one a month or two later, the year mucks up. I can’t explain it. But I can report it.
  • Years where I’ve tried “fancy” words with layers of meaning, I lost the thread. Use plain words, maybe.
  • BUT the words don’t have to mean anything to anyone but you. Don’t worry about explaining them.

Review Them Daily

The more you review your 3 words, the better. I have mine built into my daily planning guides and action stacks. I try using them for a mantra when I can. Sometimes on walks, I just repeat them over and over. I like to reflect on them and meditate a little with those words in mind.

Past Iterations of My 3 Words

2006 – Ask. Do. Share
2007 – Seek. Frame. Build. Bridge (yes, that was 4. It also was a less successful year.)
2008 – Believe. Loops.Farm
2009 – Equip. Armies. Needles
2010 – Ecosystems. Owners. Kings
2011 – Reinvest. Package. Flow
2012 – Temple. Untangle. Practice
2013 – Walt. Ender. Monchu
2014 – Lifestyle. Monchu. Black.
2015 – Plan. Leverage. Fabric.
2016 – Home. Shine. Win.
2017 – Move.Voice.Game
2018 – Ritual. Execute. Value
2019 – Station. Stacks. Movement.
2020 – Push. Structurequence. Package
2021 – Showrunner, Monk Options

And now, let’s look at 2022

My 3 Words for 2022

Scout – I don’t often choose nouns, but I do when I want to pack some pointers into words that will guide me through an intention within an identity. A scout fits my role as Chief of Staff at Appfire, because my job is to move ahead of the main troops, to survey the landscape, to recommend paths of action, and to communicate a cohesive plan based on what I bring back. In my profession, that makes sense. The most famous scouts in the real world were also very physically capable, so I’m tucking my obligations to get my health back into this word. It has to carry a lot. (And yes, “scout” is also a verb – thanks, Samantha!)

Co-Create – This idea is a lot more simple than scout: what do I intend to co-create with other people in any given situation? When I work with the Executive Leadership Team at Appfire, I tell myself certain things before going into my meetings. When I talk to owners with Rob Hatch, I set out to co-create a very different type of experience. Sometimes, with my kids, I get a bit lost in the actual intentions of the moment, so this relates to me there as well. My job is to co-create situations where my kids can grow and thrive, as best as I can.

Pluses – This one’s the hardest for me to explain to you because I’m still working on it. I’m practicing a concept that’s between “manifestation” and also intentional living, and as part of that, I’m learning how to spin up and maintain a flywheel of positive energy. The enemies to that kind of energy are many: people having a rough day, negative people, situations where you have to wait on others to catch up to a checkpoint, and on and on.

This idea, roughly, is to seek out the pluses (+) in every day’s opportunities. If I hit a wall or a roadblock, waste NO time, but instead go around, switch tasks, move to the next state of being. If something bad happens, shrug it off and find the next plus.

This one will be the hardest of all 3, but if I pull it off, all will go rather interestingly for me in 2022.

What Are YOUR Words for 2022?

It’s your turn: either type up a blog post, or share it wherever you like to share. Use the hashtag #my3words to find other people’s shared experiences, and if you’re a last minute person, don’t worry. Start when you’re ready.

See you in 2022.

The post My 3 Words for 2022 appeared first on CHRIS BROGAN.

Branding

Post navigation

Previous Post: CIO: Generation Novel – Survey Reveals Potential Opportunities and Security Threats CIOs Face with A Hybrid Workforce
Next Post: customer experience and shipping delays

Related Posts

  • One Strategy For Building Global, Local And Personal Brands Branding
  • The Critical Link Between Brands And Feelings Branding
  • Portugal and Spain – November 2022 Branding
  • Retail Therapy: At the forefront of digital transformation and customer experience with Paul Zahra, CEO of ARA Branding
  • Vodafone Branding
  • The Link Between Brand Story And Meaning Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company
  • Employees Are Central To Leadership Marketing
  • AI in marketing — The amazing potential and real limitations
  • Do Something
  • Silicon: Technology Powering Business – Tech Trends in 2023

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • AI in marketing — The amazing potential and real limitations Branding
  • Marmite Branding
  • Zoom’s Work Transformation Summit: Humanizing the Customer Experience Branding
  • Bombay Sapphire Branding
  • Decisions, Decisions Branding
  • Stella Artois Branding
  • How Brands Justify Raising Prices Branding
  • Campari Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme