Continually marketing your business in the most effective way possible comes down to three steps.
1. Clarify
In essence, branding is making it crystal clear what you do, who you do it for, and why they should care.
You do this by creating a message that cuts through the noise and attracts the right people.
You need to present your pride and joy (that business of yours) in a way that people will actually care about and respond to.
And by “respond to” I mean to buy from you.
Start by learning how to make your website a customer magnet…
2. Promote
Effectively promoting your business is about telling your story to your ideal customers in the right way.
So your promotional efforts—via social media, blog posts, videos, whatever—need to focus on the customer experience.
Meaning you need to give your audience something to connect with.
And, nine times out of ten, people are more interested in why you do what you do and less interested in what you do.
Yes, they buy your services or products but they’re more interested in what makes your business special.
So, conveying why your business is unique and valuable to your customers is key.
Creating a connection that leads to liking, trusting, and buying.
The lesson is simple: People want to buy from people they like, know, and trust. So your job is to figure out how to engage with your customers every day.
Start by learning how copy can and will make all the difference…
3. Show up
Step three is the one that, well frankly, many businesses overlook.
It’s about showing up.
Successful marketing is a marathon, not a sprint. It’s a long, demanding, and sometimes boring slog.
It can be exciting, tedious, and just about everything in-between – just like anything else that is worth doing.
But your prescription for success, to drive business growth, and help you become the best marketer you can be is simply showing up, daily.
It has been said that it takes roughly 30 days to form a habit.
So the best way to show up?
Make marketing a habit.
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