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From underdog to big dog: Take-aways from the Nike brand narrative.

Posted on October 21, 2021 By aathif No Comments on From underdog to big dog: Take-aways from the Nike brand narrative.

  There’s nothing like a good origin story to remind everyone what your brand’s really all about.  Phil Knight’s memoir, Shoe Dog, is an exceptional example. The early history of Nike shows how the brand narrative got off track. Knight didn’t really understand marketing or the consumer. Like all good stories, it has plenty of […]

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