Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • Top Virtual Keynote Speakers via readwrite Branding
  • 10 Ways To Ignite And Build A Brand Movement Branding
  • Creating A Relevant Differentiated Brand Promise Branding
  • The Leadership Skill Critical To Brand Relevance Branding
  • The Importance of Color in Brand Identity Branding
  • How Over-Confidence Kills Creativity Branding
  • Brian Solis to Keynote Digital Summit in Phoenix – The New Marketing Mindset: Marketing to the Customer of the Future, Today Branding
  • data-driven decision making Branding

Financial Times: Maersk hits cultural storms en route to digital destination

Posted on January 18, 2022 By aathif No Comments on Financial Times: Maersk hits cultural storms en route to digital destination

FT author Peggy Hollinger explores Maersk’s attempt to rebrand as a technology-led, end-to-end logistics provider is creating tensions. Original story link.

An article in that appeared in FT (Financial Times) referenced award-winning research conducted by Capgemini and Brian Solis. The report, “The Digital Culture Challenge: Closing the Employee-Leadership Gap,” was an industry-first study that measured the digital divide between front-line change agents and executives.

How Maersk deals with the tensions that arise from these changes could determine the success or failure of its transformation. “It’s not the strategy that is wrong,” said Lars Jensen, chief executive of shipping consultancy Vespucci Maritime and author of a book on the Danish group. “It is more in the communication . . . How do you perceive yourself? What is the core business? Is it to move boxes or information?”

Four years ago, a study by technology consultant Capgemini and digital analyst Brian Solis highlighted a sharp difference in perception about digital transformation between company executives and those on the ground. Some 85 per cent of top executives believed their organisations promoted collaboration on digital transformation internally, but only 41 per cent of employees agreed. While 71 per cent of leaders said discussions about novel business initiatives using new technology were open to all employees, only 41 per cent of those workers felt this was true.

The original report is embedded below…

The Digital Culture Challenge: Closing the Employee-Leadership Gap from Capgemini

The post Financial Times: Maersk hits cultural storms en route to digital destination appeared first on Brian Solis.

Branding

Post navigation

Previous Post: Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?
Next Post: A New—and Timeless—Digital-First Consumer Is the Future

Related Posts

  • Ferrari Branding
  • Market Leadership Is Reserved For Trusted Brands Branding
  • Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company Branding
  • Beats by Dre Branding
  • 5 Keys To Building Enduring Market Leaders Branding
  • Personal Branding is Vital Now Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Innovation Day: Brian Solis to Present to Leaders at the United Nations About Business Model (and Leadership) Innovation
  • Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company
  • Employees Are Central To Leadership Marketing
  • AI in marketing — The amazing potential and real limitations
  • Do Something

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Brand Strategy For Small Business Branding
  • Creating A Purpose-Infused Culture Branding
  • Spray-and-Pray Marketing and Sales Branding
  • 5 Ways Brands Can Beat Inflation Branding
  • Top Branding And Marketing Speakers Branding
  • ANA: How Do Marketers Express Digital Empathy? Branding
  • Moving From Brand Preference To Brand Loyalty Branding
  • Chief Something Officer Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme