International Branding Blog – Conneting brands to the universe
Photo by manny PANTOJA on Unsplash To build a strong company culture for all employees challenges leaders when working from home (WFH) becomes the norm. Most leaders say that “corporate culture” ranks very high up on their list of priorities, but if I looked at 100 managers’ budgets, I’d find almost no money at all…
Category: FMCG Non-alcoholic beverages – juice & juice drinks Owner of the brand: Coca-Cola Company Key competitors: Tropicana, Naked, V8 Artykuł Innocent pochodzi z serwisu BrandStruck.
Category: Automotive – cars, car accessories Owner of the brand: Volkswagen Group Key competitors: Ford, Toyota, Honda, Chevrolet, Hyundai, Nissan, Renault Artykuł Volkswagen pochodzi z serwisu BrandStruck.
“May you live in interesting times” is an old Chinese curse. And so it is today – in the era of COVID – with change as the only constant. Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent,…
Photo by David Rotimi on Unsplash Personal branding is something I’ve thought a lot about for years. Branding is about a business, product, or service. Personal branding is about helping the person behind the product to stand out. It’s a way to drive a strong perception of the type of person you are and by…
Photo by Marc Fanelli-Isla on Unsplash Content marketing gets a bad rap because a lot of it is so badly wrapped. What happens in the land of marketing and business (b2b marketing or B2C – it doesn’t matter) is that someone takes a good concept and sullies it with poor execution. A strong intention becomes…
Home confinement is a strange thing. In the 1650s, the French philosopher Blaise Pascal noted that: ‘The sole cause of man’s unhappiness is that he cannot stay quietly in his room.’ Really? Surely having to stay confined in one’s quarters is a kind of psychological torture? Pascal’s idea challenges one of our most cherished beliefs: that…
Category: FMCG Personal care & beauty – make-up Owner of the brand: L’Oréal S.A Key competitors: Avon, Max Factor, Revlon, Covergirl, Rimmel Artykuł Maybelline New York pochodzi z serwisu BrandStruck.
Category: FMCG Alcoholic beverages – champagne & wine Owner of the brand: Bacardi Limited Key competitors: Cinzano, Campari, Aperol, Pimm’s Artykuł Martini pochodzi z serwisu BrandStruck.
For the most part, we have accepted the need for lockdown and social distancing on face value and done what we were told to do. But now I think it’s time we had a serious Covid_fucking_19 reality check: Total cases (all Australian numbers) = 7,118. New cases in the past 24 hours = 9. Total…
