International Branding Blog – Conneting brands to the universe
There’s nothing like a good origin story to remind everyone what your brand’s really all about. Phil Knight’s memoir, Shoe Dog, is an exceptional example. The early history of Nike shows how the brand narrative got off track. Knight didn’t really understand marketing or the consumer. Like all good stories, it has plenty of…
Read More “From underdog to big dog: Take-aways from the Nike brand narrative.” »
If you are a startup, you are likely more focused on raising money, prioritizing your next steps, prototyping and perfecting your product, figuring out business partners and sourcing, addressing operational issues and getting your idea in front of potential customers than on developing and executing marketing plans. And if you are trying to generate sales,…
Read More “A Common Sense Approach to Marketing for Startups” »
Following yesterday’s blog post, today I list the 26 most common startup challenges. Having the right idea – building something someone wants Understanding your business’ unique value proposition Confirming customer need / marketplace gap Listening to and acting on customer feedback Thinking too small Taking the first leap – knowing where to start Assuming…
I haven’t written a blog post in a while because I have been consumed with a new role (in addition to my brand strategy consulting). I am a part-time new venture coach for RIT’s Venture Creations Incubator. In this role, I am coaching and consulting with nine start-up companies, mostly in technology spaces. There has…
Here’s a worst-case branding & rebranding scenario that every business owner should fear: You’re forced to rebrand your company because of a costly legal dispute. You have 90 days to cease and desist, so you quickly hire a design firm to handle the work. Of course, your business doesn’t stand still in the meantime….
Read More “The semantics of branding & rebranding: Get the words right, or else.” »
Do you feel like your marketing needs to be revitalized? If a marketing jump-start is top of mind, but you need a spark to make the change, take a close look at the three insightful quotes below. These words of wisdom frame three big fat facts that will open your eyes by highlighting why marketing…
Category: Manufacturing; Electronics & technology – software Owner of the brand: Honeywell International Inc. Key competitors: General Electric, 3M, Siemens, Boeing Artykuł Honeywell pochodzi z serwisu BrandStruck.
Category: FMCG Food – confectionery and chocolate, desserts & ice creams, butter & spreads Owner of the brand: Owner of the brand: Ferrero SpA Key competitors: Cokokrem, Lindt, Cadbury, Hershey’s, Skippy, Meridian Artykuł Nutella pochodzi z serwisu BrandStruck.
Chris Brogan For all the years you might have followed me, I never sit still in one place for too long. That’s tricky to wrap your head around, especially in a world that really feels we need to categorize and understand everything. For me, I’ve always just chased after whatever problems seemed fun to solve,…
Read More “What Does it Mean to be Chris Brogan These Days?” »
In business I think it’s human nature to add unnecessary complexity to all sorts of things. Business owners, inventors, entrepreneurs and marketers add complexity because it feels like it adds value. It gives us more to talk about; More features to tout, more bullet points for the pitch deck, more stuff to keep us busy,…
Read More “Brand Simplicity – Whittling success down to its core.” »
