International Branding Blog – Conneting brands to the universe
I’m a member of The Duct Tape Marketing Consultant Network. A world-wide network of consultants started years ago by Duct Tape’s founder, John Jantsch. I recently attended Duct Tape’s Annual Summit. The entire summit was on Zoom but that didn’t hinder the experience. John, and his team – daughter Sara Nay, and Tricia Keels orchestrated…
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I recently created a new online course on out-of-the-box marketing techniques. It highlights many ways in which marketers can be creative in achieving their goals. Creativity has always been an important part of marketing and the best marketers generally have high creativity quotients. In this highly entertaining course, we will review dozens of creative marketing…
Several years ago, I was helping a health care system reposition its brand. After rigorous research, we discovered that their unique presence of a level one trauma center in the rural communities that they served signaled that they were uniquely set up to handle the toughest and most complex medical situations. This together with some…
Category: FMCG Alcoholic beverages – vodka, gin and other spirits Owner of the brand: LVMH Moët Hennessy Louis Vuitton SE Key competitors: Martell, Rémy Martin, Courvoisier Artykuł Hennessy pochodzi z serwisu BrandStruck.
Category: Electronics & technology – video game consoles; Media & entertainment – games Owner of the brand: Nintendo Company Key competitors: PlayStation, Xbox Artykuł NIntendo pochodzi z serwisu BrandStruck.
This post comes from a conversation with Chloë Forbes-Kindlen, where we ended up talking about the Disney movie Beauty and the Beast. She said that the part she hates the most about that movie is that the Beast transforms into a normal human at the end, and why do that? The Beast was fine as…
We’re living longer Next month I turn 60. When I was a youngster, 60 was ‘very, very old’. Now that I’m knocking on that door, I’m not old at all. While I’m not as agile and physically able as I used to be, I’m the best I’ve ever been mentally, emotionally, and intellectually. As I…
Category: FMCG Food – pet food Owner of the brand: Mars, Inc. Key competitors: Purina, Hill’s Artykuł Pedigree pochodzi z serwisu BrandStruck.
Continually marketing your business in the most effective way possible comes down to three steps. 1. Clarify In essence, branding is making it crystal clear what you do, who you do it for, and why they should care. You do this by creating a message that cuts through the noise and attracts the right people….
Category: Apparel – high street apparel, Retail – e-retail Owner of the brand: ASOS plc Key competitors: Zalando, Boohoo, Zara, H&M, Gap, Uniqlo, Topshop Artykuł ASOS pochodzi z serwisu BrandStruck.
