Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • ‎Salesforce Commerce Cloud Innovations: Redefining How Brands Approach Their Customer Experience with Salesforce Futurist Brian Solis Branding
  • Oreo Branding
  • Online Branding Education Branding
  • Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web Branding
  • inflation, shrinkflation, and skimpflation Branding
  • The New Future of Work and the Importance of Self-Care, Well-Being, and Digital Wellness Branding
  • How the Beast is Us – by Chloë Forbes-Kindlen Branding
  • Procurement and Partnership Branding

Category: Branding

Successful Brands Use This Plan To Win

Posted on May 8, 2023 By aathif No Comments on Successful Brands Use This Plan To Win
Successful Brands Use This Plan To Win

On May 1, 2023, Sprouts Farmers Market reported very positive news during its earnings call. The Wall Street Journal’s Market Report indicated that Sprouts’ first quarter earnings rose 24%. Sprouts’ CEO Jack Sinclair told analysts, “We are pleased with our first quarter; we believe our long-term growth strategy is gaining traction and driving positive performance….

Read More “Successful Brands Use This Plan To Win” »

Branding

Digital Upskilling

Posted on May 7, 2023 By aathif No Comments on Digital Upskilling
Digital Upskilling

Thorsten Strauss recently sent a funny observation to me that “ the Prompt Engineer is the new Growth Hacker.” The AI Prompt Engineer is suddenly an in-demand job, as organizations scramble how to work with generative AI. Insider recently reported salaries up to $375k for prompt engineers, even for those without a tech background. It’s…

Read More “Digital Upskilling” »

Branding

Four Simple Tips to Help Your Marketing

Posted on May 4, 2023 By aathif No Comments on Four Simple Tips to Help Your Marketing
Four Simple Tips to Help Your Marketing

Over the years I have learned some simple, common sense tips to improve marketing outcomes. These are not ‘rocket science.’ They are just simple things you can do to improve your marketing outcomes. Whenever you conduct customer research, ask this simple set of questions at the end of your research: “Where do you go to…

Read More “Four Simple Tips to Help Your Marketing” »

Branding

How To Create An AI-Ready Company Culture

Posted on May 4, 2023 By aathif No Comments on How To Create An AI-Ready Company Culture
How To Create An AI-Ready Company Culture

Company cultures will need to change if AI is to thrive in them. After all, powerful AI can ultimately upend work practices and jobs. An AI-ready culture will enable the right AI approaches to be matched with the right use cases, with minimal resistance, and with surrounding workflows and customer experiences adapted appropriately. Because AI…

Read More “How To Create An AI-Ready Company Culture” »

Branding

6 Points Of Ideation For Powerful Product Ideas

Posted on May 3, 2023 By aathif No Comments on 6 Points Of Ideation For Powerful Product Ideas
6 Points Of Ideation For Powerful Product Ideas

One of the simplest ways to come up with good ideas is to push your team’s thinking beyond their current frameworks. To that end, we love this six points of ideation model for idea generation: 1. Behaviors—What will activate the target’s job to be done (Jobs To Be Done) behavior? Or, stated a different way,…

Read More “6 Points Of Ideation For Powerful Product Ideas” »

Branding

How to Future-Proof Your Business Career Against AI Disruption

Posted on May 2, 2023 By aathif No Comments on How to Future-Proof Your Business Career Against AI Disruption
How to Future-Proof Your Business Career Against AI Disruption

AIrony It was inevitable… According to Bloomberg, IBM expects to pause hiring for roles as roughly 7,800 jobs could be replaced by #AI. IBM’s Chief Executive Officer Arvind Krishna said back-office functions, such as human resources, will be suspended or slowed. “These non-customer-facing roles amount to roughly 26,000 workers,” Krishna said. “I could easily see…

Read More “How to Future-Proof Your Business Career Against AI Disruption” »

Branding

Tupperware’s Brand Mismanagement Example

Posted on May 2, 2023 By aathif No Comments on Tupperware’s Brand Mismanagement Example
Tupperware’s Brand Mismanagement Example

We may soon have a world without Tupperware. Recently, there have been numerous doom-laden reports on the sad situation for this iconic American brand-business. In fact, a brief Nexis search of Tupperware-demise articles for the past week alone turned up 13 pages of commentary. Pundits and analysts identified the many reasons for Tupperware’s dire straits….

Read More “Tupperware’s Brand Mismanagement Example” »

Branding

Startup Strategy: Making People Care

Posted on May 1, 2023 By aathif No Comments on Startup Strategy: Making People Care
Startup Strategy: Making People Care

There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares. Not really. Sure, your mentor may care. Your spouse may care. Your startup investors may even…

Read More “Startup Strategy: Making People Care” »

Branding

Social Listening and Consumer Insights

Posted on April 30, 2023 By aathif No Comments on Social Listening and Consumer Insights
Social Listening and Consumer Insights

“The plural of anecdote is not data,” the old aphorism goes.  I think the inverse is also interesting: “The singular of data is not anecdote.”  Marcus Collins, Head of Strategy at Wieden+Kennedy New York, made the following observation a couple years ago: “Though the amount of data available to marketers has increased exponentially over time,…

Read More “Social Listening and Consumer Insights” »

Branding

The Opportunity Of Disruptive Innovation

Posted on April 27, 2023 By aathif No Comments on The Opportunity Of Disruptive Innovation
The Opportunity Of Disruptive Innovation

Bed Bath & Beyond didn’t respond well to e-commerce taking much of its business. The retailer shifted its assortment a bit, tried to hone its promotional pricing, and targeted its marketing. But it just couldn’t compete with the assortment found online, nor the convenience of e-commerce, nor with many of the low prices. It never…

Read More “The Opportunity Of Disruptive Innovation” »

Branding

Posts navigation

Previous 1 2 3 … 67 Next

Recent Posts

  • Lessons From Bud Light’s Brand Management Mistakes
  • Media Context and Brand Suitability
  • An Entrepreneurial Process For De-risking Disruptive Ideas
  • How Leadership Marketing Drives Wayfair’s Growth
  • Keys To Building An Innovation Capability

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Consumption Constellations Reveal Why Customers Buy Branding
  • How the Beast is Us – by Chloë Forbes-Kindlen Branding
  • AI: BRANDING IN A NEW ERA Branding
  • The Art Of Brandalism Branding
  • Dunkin’ Branding
  • How To Balance Innovation And Cost Cutting Branding
  • How Twitter Is Weakening Its Brand Branding
  • Clorox Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme