International Branding Blog – Conneting brands to the universe
On May 1, 2023, Sprouts Farmers Market reported very positive news during its earnings call. The Wall Street Journal’s Market Report indicated that Sprouts’ first quarter earnings rose 24%. Sprouts’ CEO Jack Sinclair told analysts, “We are pleased with our first quarter; we believe our long-term growth strategy is gaining traction and driving positive performance….
Thorsten Strauss recently sent a funny observation to me that “ the Prompt Engineer is the new Growth Hacker.” The AI Prompt Engineer is suddenly an in-demand job, as organizations scramble how to work with generative AI. Insider recently reported salaries up to $375k for prompt engineers, even for those without a tech background. It’s…
Over the years I have learned some simple, common sense tips to improve marketing outcomes. These are not ‘rocket science.’ They are just simple things you can do to improve your marketing outcomes. Whenever you conduct customer research, ask this simple set of questions at the end of your research: “Where do you go to…
Company cultures will need to change if AI is to thrive in them. After all, powerful AI can ultimately upend work practices and jobs. An AI-ready culture will enable the right AI approaches to be matched with the right use cases, with minimal resistance, and with surrounding workflows and customer experiences adapted appropriately. Because AI…
One of the simplest ways to come up with good ideas is to push your team’s thinking beyond their current frameworks. To that end, we love this six points of ideation model for idea generation: 1. Behaviors—What will activate the target’s job to be done (Jobs To Be Done) behavior? Or, stated a different way,…
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AIrony It was inevitable… According to Bloomberg, IBM expects to pause hiring for roles as roughly 7,800 jobs could be replaced by #AI. IBM’s Chief Executive Officer Arvind Krishna said back-office functions, such as human resources, will be suspended or slowed. “These non-customer-facing roles amount to roughly 26,000 workers,” Krishna said. “I could easily see…
Read More “How to Future-Proof Your Business Career Against AI Disruption” »
We may soon have a world without Tupperware. Recently, there have been numerous doom-laden reports on the sad situation for this iconic American brand-business. In fact, a brief Nexis search of Tupperware-demise articles for the past week alone turned up 13 pages of commentary. Pundits and analysts identified the many reasons for Tupperware’s dire straits….
There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares. Not really. Sure, your mentor may care. Your spouse may care. Your startup investors may even…
“The plural of anecdote is not data,” the old aphorism goes. I think the inverse is also interesting: “The singular of data is not anecdote.” Marcus Collins, Head of Strategy at Wieden+Kennedy New York, made the following observation a couple years ago: “Though the amount of data available to marketers has increased exponentially over time,…
Bed Bath & Beyond didn’t respond well to e-commerce taking much of its business. The retailer shifted its assortment a bit, tried to hone its promotional pricing, and targeted its marketing. But it just couldn’t compete with the assortment found online, nor the convenience of e-commerce, nor with many of the low prices. It never…
