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Category: Branding

The Mindshifting Relationship Between Iteration and Innovation

Posted on June 1, 2023 By aathif No Comments on The Mindshifting Relationship Between Iteration and Innovation
The Mindshifting Relationship Between Iteration and Innovation

When most people describe innovation in their work or share their vision for “the art of the possible,” what they’re really describing is iteration. Let me explain… Every company faces two opportunities forward. And a balance of the two requires investment and care to grow and thrive in a future that doesn’t stand still. 1)…

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Branding

What Is Your Customer Really Buying?

Posted on June 1, 2023 By aathif No Comments on What Is Your Customer Really Buying?
What Is Your Customer Really Buying?

“The customer rarely buys what the business thinks it sells him.” I often use this quote from the great Peter Drucker to help explain the concept of Jobs to be Done (I took it from Clay Christensen, who did the same). But the quote goes much further, and it relates to much more. Consider these…

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Branding

WHY I LOVE BEING A MOTIVATIONAL SPEAKER

Posted on June 1, 2023 By aathif No Comments on WHY I LOVE BEING A MOTIVATIONAL SPEAKER

I’m a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears. The post WHY I LOVE BEING A MOTIVATIONAL SPEAKER appeared first on The Brand Guy.

Branding

BEWARE THE VOICE IN YOUR HEAD

Posted on June 1, 2023 By aathif No Comments on BEWARE THE VOICE IN YOUR HEAD

Is the voice in your head a champion for who you are, or is it a constant reminder of how inadequate you are?  The post BEWARE THE VOICE IN YOUR HEAD appeared first on The Brand Guy.

Branding

Managing Brand Backlash

Posted on May 31, 2023 By aathif No Comments on Managing Brand Backlash
Managing Brand Backlash

As marketers, we want our brands to be loved and admired … and purchased. Everything we do is aimed at selling more goods to more people more often. But sometimes, even the great brands miscalculate, underestimate, or become too ambitious. What seemed like the next big idea becomes the next big dud. Then your loyal…

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Branding

How Mental And Physical Availability Drives Brand Growth

Posted on May 30, 2023 By aathif No Comments on How Mental And Physical Availability Drives Brand Growth
How Mental And Physical Availability Drives Brand Growth

Why is Mental and Physical Availability so important to business and brands? Over the past twenty years there has been growing appreciation for the intangible assets that underpin the financial value of corporations. These assets can be sold, and they are generally worth far more than a corporation’s tangible assets. Mental and physical availability, and…

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Branding

Push Notification Fatigue

Posted on May 29, 2023 By aathif No Comments on Push Notification Fatigue
Push Notification Fatigue

Braze recently reported that the average smartphone user receives over 40 push notifications a day.  The Atlantic pegged the daily number of push notifications even higher, between 50 and 80. Here’s how Atlantic staff writer Amanda Mull categorized push notifications last week: “Push notifications may indeed be the smartphone’s defining feature. They are, if nothing…

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Branding

How Creators Are Challenging Traditional Brand Strategy

Posted on May 29, 2023 By aathif No Comments on How Creators Are Challenging Traditional Brand Strategy
How Creators Are Challenging Traditional Brand Strategy

I recently put a post up on LinkedIn asking whether the creators are taking over from the ‘traditional’ brands. Why I asked this question was that I was inspired by a twitter post, saying that Mr Beast’s new bar is being distributed to every 7/11 in the USA. As well as this, there was also…

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Branding

Lessons From Bud Light’s Brand Management Mistakes

Posted on May 25, 2023 By aathif No Comments on Lessons From Bud Light’s Brand Management Mistakes
Lessons From Bud Light’s Brand Management Mistakes

Much has been written about the recent Bud Light influencer campaign, and more will be written over time. My colleagues at MASB make a compelling argument that the “boycott” in response to the campaign is unlike other boycotts and is likely to persist well into the future. They argue that brand preferences have changed in…

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Branding

Media Context and Brand Suitability

Posted on May 21, 2023 By aathif No Comments on Media Context and Brand Suitability
Media Context and Brand Suitability

Where an ad appears can sometimes communicate more than the ad itself. Keith Browning, LinkedIn’s brand marketing global lead, shared an interesting analogy a few years ago on the relative importance of content and context.  He recounted an experiment by Joshua Bell, one of the top violinists in the world. One day, Joshua stepped onto…

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Branding

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Recent Posts

  • The Mindshifting Relationship Between Iteration and Innovation
  • What Is Your Customer Really Buying?
  • WHY I LOVE BEING A MOTIVATIONAL SPEAKER
  • BEWARE THE VOICE IN YOUR HEAD
  • Managing Brand Backlash

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

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