International Branding Blog – Conneting brands to the universe
My dear friend, Elisa Camahort and author of Roadmap for Revolutionaries, invited me to speak at the 2022 Rise conference organized by PBWC, the Professional BusinessWomen of California. When we explored all the trends converging that affect business professionals heading into the next year, we decided to focus on the core of what will influence…
Photo by fauxels, pexels.com My new friend Roy Edwards at Enterprise Times in the UK recently published a story on Salesforce’s, “State of the Connected Customer” report. We spent time discussing the research, which spotlights just how much customers have evolved in the past few years. Key themes include… The Trust-based economy moves to the…
Through good times and bad, two tensions define the whole of marketing. One about brand value. One about consumer decision-making. Brand value is a tension between short-term returns and long-term investment. Striking the right balance is the difference between building or eroding brands. Mortgaging the future for the present is a constant pressure, especially during…
As we enter the holiday season, we learn from BusinessWeek that Sears, once America’s holiday shopping mecca, is barely alive, in the continuing agony of attrition. The sadness of Sears is palpable. Let’s face the facts: Sears is no longer a living brand. Some refer to Sears as a zombie brand: no longer alive but…
I recently heard the way marketers speak described as “Jargon-Monoxide Poisoning,” which made me laugh. I think “Jargon-Monoxide” is produced by every part of a business, but marketers are particularly adept at “Jargon-Monoxide Poisoning.” It’s ironic that the business discipline in charge of communications has such a hard time communicating what it does without…
You are here: Home / Community / Portugal and Spain – November 2022 chrisbrogan · November 22, 2022 · Street art. Lisbon, Portugal. Club Noir. Lisbon, Portugal. Cool motorobike. Lisbon, Portugal. Flower. Lisbon, Portugal. Tile art. Lisbon, Portugal. Tile art depicting a saint who I guess held a door open so more Moors could be…
A portmanteau is a word created by combining existing words. A company name example is Instagram; Instant +Telegram. At his time of year, “Turducken” emerges as a popular portmanteau. This cartoon is from the archives of Doctor Fun, (1993-2006), an Internet cartooning pioneer, who got out when it was still fun…
Via Itamar Medeiros Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want…
As a professor of business and management consultant I find myself in a variety of organizations. One of the questions I often ask both senior managers and line personnel is how their organization makes money. Another way to ask the question is to ask for a description of the firm’s business model. In many organizations…
There has been a lot in the news about “The Great Reset” when it comes to converting from fossil fuels to renewable energy. Brands should also consider another kind of “reset” … one that deals with marketing themselves as sustainable. There’s no doubt that a greater emphasis on sustainability is here to stay and will…
