International Branding Blog – Conneting brands to the universe
When most people describe innovation in their work or share their vision for “the art of the possible,” what they’re really describing is iteration. Let me explain… Every company faces two opportunities forward. And a balance of the two requires investment and care to grow and thrive in a future that doesn’t stand still. 1)…
Read More “The Mindshifting Relationship Between Iteration and Innovation” »
“The customer rarely buys what the business thinks it sells him.” I often use this quote from the great Peter Drucker to help explain the concept of Jobs to be Done (I took it from Clay Christensen, who did the same). But the quote goes much further, and it relates to much more. Consider these…
I’m a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears. The post WHY I LOVE BEING A MOTIVATIONAL SPEAKER appeared first on The Brand Guy.
Is the voice in your head a champion for who you are, or is it a constant reminder of how inadequate you are? The post BEWARE THE VOICE IN YOUR HEAD appeared first on The Brand Guy.
As marketers, we want our brands to be loved and admired … and purchased. Everything we do is aimed at selling more goods to more people more often. But sometimes, even the great brands miscalculate, underestimate, or become too ambitious. What seemed like the next big idea becomes the next big dud. Then your loyal…
Why is Mental and Physical Availability so important to business and brands? Over the past twenty years there has been growing appreciation for the intangible assets that underpin the financial value of corporations. These assets can be sold, and they are generally worth far more than a corporation’s tangible assets. Mental and physical availability, and…
Read More “How Mental And Physical Availability Drives Brand Growth” »
Braze recently reported that the average smartphone user receives over 40 push notifications a day. The Atlantic pegged the daily number of push notifications even higher, between 50 and 80. Here’s how Atlantic staff writer Amanda Mull categorized push notifications last week: “Push notifications may indeed be the smartphone’s defining feature. They are, if nothing…
I recently put a post up on LinkedIn asking whether the creators are taking over from the ‘traditional’ brands. Why I asked this question was that I was inspired by a twitter post, saying that Mr Beast’s new bar is being distributed to every 7/11 in the USA. As well as this, there was also…
Read More “How Creators Are Challenging Traditional Brand Strategy” »
Much has been written about the recent Bud Light influencer campaign, and more will be written over time. My colleagues at MASB make a compelling argument that the “boycott” in response to the campaign is unlike other boycotts and is likely to persist well into the future. They argue that brand preferences have changed in…
Read More “Lessons From Bud Light’s Brand Management Mistakes” »
Where an ad appears can sometimes communicate more than the ad itself. Keith Browning, LinkedIn’s brand marketing global lead, shared an interesting analogy a few years ago on the relative importance of content and context. He recounted an experiment by Joshua Bell, one of the top violinists in the world. One day, Joshua stepped onto…
