With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly, more marketers than we can imagine. We are either part of the old or part of the new.
The learning and relearning required for 21st-century marketers is at the center of our Branding Education Courses, each designed to prepare marketers for career progression in an age of disruption. Led by renowned Professor Mark Ritson, the Mini MBA in Marketing and Mini MBA in Brand Management courses separate the serious from the curious and offer you two ways to grow.
The Mini MBA in Marketing Course – Begins September 5th, 2023
Create A Bigger Future
The Mini MBA in Marketing is an MBA-level, CPD-accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award-winning MBA teaching form the basis for applied, world-class learning.
Designed for marketers of all backgrounds, nationalities, and educational levels, over 90% of our alumni complete the course feeling more inspired, confident, and effective as a result of taking the Mini MBA in Marketing.
Join them with a full-year subscription to the Mini MBA Alumni Network included. Receive continued access to all of the course videos, readings, and resources. Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.
Complete The Mini MBA In Marketing In 10 Modules
The Mini MBA in Marketing guides you through the core MBA marketing content in 10 in-depth, on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing a successful marketing strategy.
- Marketing Orientation, 2. Market Research, 3. Segmentation, 4. Targeting, 5. Positioning,
- Objectives, 7. Product, 8. Price, 9. Integrated Marketing Communications, 10. Distribution
The Mini MBA in Marketing is designed to give you the tools necessary to make you a better steward of your brand.
Mark Ritson, A Leading Figure In The World Of Marketing
With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.
Not only has he taught in these prestigious programs but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
He has worked globally as a private marketing consultant for clients such as McKinsey, adidas, PepsiCo, Glaxo SmithKline, Eli Lilly, Johnson & Johnson, De Beers, Ericsson, Subaru and WD40. For eight years he has also served as advisor and in-house professor for LVMH – the world’s largest luxury group – working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.
In a national survey in the UK he was voted one of the country’s most admired marketers.
The Mini MBA In Brand Management Course – Begins September 12th, 2023
Brand Advantages Are Created Here
Whether you’re already a brand manager or a marketer interested in rounding out your skills, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.
The course gives you a complete brand planning process that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realized, competitive online setting.
You’ll also gain a full-year subscription to the Mini MBA Alumni Network. Receive continued access to all of the course videos, readings, and resources. Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.
Complete The Mini MBA In Brand Management In 10 Modules
Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.
- The What & Why of Brands, 2. Brand Management, 3. Brand Diagnosis, 4. Targeting,
- Positioning, 6. Brand Codes 7. Brand Objectives, 8. Brand Architecture, 9. Tactical Execution 10. Budgeting & Brand Tracking
This course is designed for marketers with an interest in Brand Management as well as Brand Managers who want to stay ahead.
At the completion of either branding education course, you will recieve an official certification and 36
The Mark Ritson Mini MBAs in Marketing and Brand Management are actionable MBA level courses that separate the serious from the curious and are based on twenty years of teaching to MBA students at elite business schools. Your journey to becoming a better marketer begins with practical hands-on learning from one of the best educators and marketing consultants in the business.
