Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • MAY YOU LIVE IN INTERESTING TIMES Branding
  • Lifehack: 50 LinkedIn Influencers To Follow, No Matter Your Industry Branding
  • Chobani Branding
  • Kathmandu Branding
  • Brian Solis Makes Inc. Short-List for Top Keynote Speakers Branding
  • Welcome to the Novel Economy Branding
  • Eight Qualities Startup Founders Must Possess Branding
  • Building Brands On Fantasy Based Reality Branding

Brand Spokespeople and Characters

Posted on February 20, 2021 By aathif No Comments on Brand Spokespeople and Characters

Not every brand uses a spokesperson or character as a part of its identity system or advertising campaign but many have over the years. The spokesperson or character can give the brand a distinctive voice and personality. 

This blog post is a celebration of some of the more memorable brand spokespeople and characters. 

Some of the earlier characters were used by food brands, especially children’s cereals.

Some have changed gradually over the years.
While others have been put to rest.
Some brands feature a legion of characters.
Many insurance companies have used them over the past decade or two. It all began with this guy.
But then others followed.

 

Some were very cool and effective, but perhaps too effective in socially unacceptable categories. 
Some sell drug discounts.
While others sell CPAP cleaning devices.
Some eat too much.
And some are afraid of being eaten.
Some seem to be cousins, perhaps creating links between product categories where none should exist.
Some were rather short lived.
While others had a particularly long run.
And some just keep going and going and going…
Some are intended to be friendly and fun, but for people suffering from coulrophobia, they evoke other emotions.

Some brands were embarrassed by their spokesperson choices.
While others stuck with their spokespeople even after times got tough. 
Some spokespeople are always trying to be in control.
And finally, a salute to one of the first characters – a giant of a guy.

Here is to all of the characters and spokespeople that have given voice and personalities to their brands!
Branding

Post navigation

Previous Post: THE HORRIBLE TRUTH ABOUT RESUMES
Next Post: Oatly

Related Posts

  • Why Focus And Unfocus Are Vital For Creativity Branding
  • Building a brand personality that’s genuine, authentic, AND effective. Branding
  • REAL YOU Branding
  • Brand Revitalization Strategy Branding
  • Campari Branding
  • THE TOP 5 REGRETS OF THE DYING Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • AI in marketing — The amazing potential and real limitations
  • Do Something
  • Silicon: Technology Powering Business – Tech Trends in 2023
  • Social Media & Digital Marketing
  • The Critical Link Between Fame And Brand Story

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • What is Web3? The Definition of Web 3.0 Branding
  • 6 Brand Strategy Models For Focus And Structure Branding
  • How Brands Obtain Marketplace Significance Branding
  • Frankwatching: 5 tech-trends met directe impact op je leven (& hoe je er gezond mee omgaat) Branding
  • Choosing a new brand name ? Do an A.S.S. count. Branding
  • 5 Methods For Growing Brands Branding
  • Creating A Purpose-Infused Culture Branding
  • How to Write a Blog Post That Will Drive Traffic Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme