Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • Brand Tracking For Brand Insistence Branding
  • Patagonia In The Making: My Founder’s Story Branding
  • Stella Artois Branding
  • An Entrepreneurial Process For De-risking Disruptive Ideas Branding
  • Hendrick’s Gin Branding
  • Nissan Branding
  • How the Beast is Us – by Chloë Forbes-Kindlen Branding
  • 100 Trends Shaping Our World Branding

Brand Naming

Posted on October 9, 2022 By aathif No Comments on Brand Naming

This cartoon was partly inspired by reading someone described as the MD of EMEA at VMLY&R, part of WPP.  

I’ve always found it funny that some of the most successful ad agencies have some of the least imaginative names.  The alphabet soup names of many agencies are hard to tell apart, and could be easily mistaken for law firms.  And yet, their job is literally to help clients manage and grow their own brands with originality and creativity.

Many ad agency names are last initials of once pedigreed last names, with the notable exception of WPP (which I learned started as Wire and Plastic Products, before becoming one of the largest ad agency holding companies in the world). Many are also complicated by mergers, with initials bolted on to connect to the legacy of the past.

Yet, as Dave Droga put it recently in an interview about his own agency’s rebrand: “You either grow into the future or you’re shrinking into the past.” 

Most companies face this type of branding and rebranding challenge, whether for product names or the whole brand.  How to come up with a unique name that means something?  How much to hold on to the legacy of the past and how much to create new meaning?

The path of least resistance is often a peace treaty that leaves everyone dissatisfied. 

Here are a few related cartoons I’ve drawn over the years:

Your Ad Ignored Here

“If marketing kept a diary, this would be it.”

– Ann Handley, Chief Content Officer of MarketingProfs

Order Now

<!–
–>

Branding

Post navigation

Previous Post: THE STORY OF THE SAMOAN FISHERMAN
Next Post: 5 Ways To Align Organizations With The Future

Related Posts

  • 12 Principles For Building Successful Brands Branding
  • The Paradox Of Brands Branding
  • A Conversation About How Automation and AI Deliver Success Now for Service Teams Branding
  • Why Marketing Mostly Fails Branding
  • Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web? Branding
  • A New—and Timeless—Digital-First Consumer Is the Future Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • AI and Productivity
  • The Mindshifting Relationship Between Iteration and Innovation
  • What Is Your Customer Really Buying?
  • WHY I LOVE BEING A MOTIVATIONAL SPEAKER
  • BEWARE THE VOICE IN YOUR HEAD

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • My 3 Words for 2022 Branding
  • Bayer Branding
  • Evolution of Smart Products Branding
  • shopping cart abandonment Branding
  • Putting Brand Positioning On Pause Branding
  • How to Kick-Start Your Marketing Branding
  • Web3 sets the stage for challenger and legacy brands to create new economic value and transform consumers into investors Branding
  • 3M Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme