Author: aathif

via Silicon: Technology Powering Business, According to Brian Solis… Some companies are going to batten down the hatches and cut costs. Markets, though, will continue to evolve. Customers will continue to shop, make decisions, learn and exercise new behaviours, and gain new digital competencies. Competitiveness in this market becomes a matter of ‘digital Darwinism.’ To…

Read More “Silicon: Technology Powering Business – Tech Trends in 2023” »

I am an older guy. I was on the forefront of the revived brand management movement in the mid-to-late 1990s. And I have ridden it out until the present. I was also an early user of the Internet – going as far back as 1976 when it was primarily a military communication vehicle (ARPANET). Further, I…

Read More “Social Media & Digital Marketing” »

In 2012, a South Korean performer named Psy posted a video titled “Gangnam Style” on YouTube. Psy’s performance, personality and K-Pop confidence propelled Psy to became the first music artist to reach one billion views on YouTube. The world waited for more from Psy, but it never came. Instead, Psy (real name Jae-sang Park) enjoyed…

Read More “The Critical Link Between Fame And Brand Story” »

Being a “sustainable brand” has different meanings to different consumers. Some brands are purposefully built around sustainability. “Oatly was born sustainable. Its very existence is the manifestation of their mission. Specifically, to help support ‘a systemic shift toward a sustainable, resilient food system’ . . . to ensure the future of the planet for generations…

Read More “Brand Managers Guide To Embracing Sustainability” »

Over the past two years, brands raised prices at record rates. In fact, many brands raised prices every quarter over the past two years. Consumers are starting to push back. But, brands, conscious of their margins, are finding ways to raise prices in, shall we say, more creative ways. If the last two years has…

Read More “How Brands Justify Raising Prices” »

In last week’s cartoon, I parodied some of my favorite clichés in marketing presentation slides.   With just six panels in that cartoon, I had to leave a lot on the cutting room floor.  One of my other favorite used and abused slides is the ever-present framework, Maslow’s Hierarchy of Needs.  Psychologist Abraham Maslow first…

Read More “Maslow’s Hierarchy” »

Via CX Network CX Network is delighted to present its guide to the top customer experience influencers we believe you should follow in 2023. Spanning five of the world’s six continents (only Antarctica is missing so far – watch this space!), our list includes CEOs, media personalities, CXOs and thought leaders, all of whom are…

Read More “CX Network: The top customer experience influencers to follow in 2023” »

What’s the Future of Business (WTF) by Brian Solis, Photo Credit: Guy Spier (Instagram), author of the Education of a Value Investor After all of this time, I’m not sure how I missed this. My friend Juan Carlos Giraldo published a compilation of 20 highlights​ after re-reading, What’s the Future of Business (WTF): Changing the…

Read More “What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World” »

Looking to gain insight into the world of AI technology, innovation, and digital transformation? Then you’ve come to the right place. On this episode, you’ll learn actionable tips from Stacy Sherman and Brian Solis, world-renowned digital anthropologist, futurist, 8x best-selling author, speaker, and VP of Global Innovation at Salesforce. They share tactics for leveraging AI and related…

Read More “Doing CX Right: AI and the Human Element – How to Strike a Balance in the Workplace” »

Recently, Procter & Gamble indicated that it would continue to raise prices even though lack of consumer demand – due to increased prices – was responsible for half of its sales decreases. P&G’s CFO indicated that the packaged goods behemoth’s focus on continuing price hikes would be acceptable to consumers because, after all, people still…

Read More “How Private Label Brands Create Affordable Joy” »