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Author: aathif

How to Remain a Leading-Edge Marketer Throughout Your Career

Posted on March 22, 2023 By aathif No Comments on How to Remain a Leading-Edge Marketer Throughout Your Career
How to Remain a Leading-Edge Marketer Throughout Your Career

I have been a marketing practitioner for 38 years. And I am happy to report that my skill set has kept up with the latest marketing concepts and technologies. So, how do I stay abreast of the latest developments? Here is my list of the things that one can do to stay current: Hold a…

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Branding

CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company

Posted on March 22, 2023 By aathif No Comments on CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company
CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company

I’m not sure how I missed this story, but wow! CNN Türk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a…

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Branding

Innovation Day: Brian Solis to Present to Leaders at the United Nations About Business Model (and Leadership) Innovation

Posted on March 21, 2023 By aathif No Comments on Innovation Day: Brian Solis to Present to Leaders at the United Nations About Business Model (and Leadership) Innovation
Innovation Day: Brian Solis to Present to Leaders at the United Nations About Business Model (and Leadership) Innovation

Brian Solis will present to leaders at the United Nations as part of its Innovation Day on March 22nd, 2023. Digitization vs. Digital Transformation: Rethinking business for a novel economy Brian Solis is a world-renowned digital analyst, futurist, and 8x best-selling author who’s been on the front lines of digital transformation and innovation for almost…

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Branding

Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

Posted on March 21, 2023 By aathif No Comments on Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company
Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as…

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Branding

Employees Are Central To Leadership Marketing

Posted on March 20, 2023 By aathif No Comments on Employees Are Central To Leadership Marketing
Employees Are Central To Leadership Marketing

There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require…

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Branding

AI in marketing — The amazing potential and real limitations

Posted on March 19, 2023 By aathif No Comments on AI in marketing — The amazing potential and real limitations

There’s so much buzz about AI in marketing I need a bee keeper’s suit just to keep the bullshit off of me.  The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. Most of the publicity is positive, touting the time savings and efficiency that AI…

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Branding

Do Something

Posted on March 19, 2023 By aathif No Comments on Do Something
Do Something

There’s a counter-intuitive Buddhist line that has stuck with me: “Don’t just do something, sit there.” It’s particularly useful in times of uncertainty or even panic, when the temptation is to follow the herd, or take action for the sake of taking action.  Sometimes the best action to take on a situation is no action…

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Branding

Silicon: Technology Powering Business – Tech Trends in 2023

Posted on March 17, 2023 By aathif No Comments on Silicon: Technology Powering Business – Tech Trends in 2023
Silicon: Technology Powering Business – Tech Trends in 2023

via Silicon: Technology Powering Business, According to Brian Solis… Some companies are going to batten down the hatches and cut costs. Markets, though, will continue to evolve. Customers will continue to shop, make decisions, learn and exercise new behaviours, and gain new digital competencies. Competitiveness in this market becomes a matter of ‘digital Darwinism.’ To…

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Branding

Social Media & Digital Marketing

Posted on March 15, 2023 By aathif No Comments on Social Media & Digital Marketing
Social Media & Digital Marketing

I am an older guy. I was on the forefront of the revived brand management movement in the mid-to-late 1990s. And I have ridden it out until the present. I was also an early user of the Internet – going as far back as 1976 when it was primarily a military communication vehicle (ARPANET). Further, I…

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Branding

The Critical Link Between Fame And Brand Story

Posted on March 15, 2023 By aathif No Comments on The Critical Link Between Fame And Brand Story
The Critical Link Between Fame And Brand Story

In 2012, a South Korean performer named Psy posted a video titled “Gangnam Style” on YouTube. Psy’s performance, personality and K-Pop confidence propelled Psy to became the first music artist to reach one billion views on YouTube. The world waited for more from Psy, but it never came. Instead, Psy (real name Jae-sang Park) enjoyed…

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Recent Posts

  • How to Remain a Leading-Edge Marketer Throughout Your Career
  • CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company
  • Innovation Day: Brian Solis to Present to Leaders at the United Nations About Business Model (and Leadership) Innovation
  • Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company
  • Employees Are Central To Leadership Marketing

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