International Branding Blog – Conneting brands to the universe
via Michael Rivo, Trail Blazers podcast,”Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Inevitably, I discover new ideas and mindsets, and have a laugh or two. Best of…
In June of 2011, a retail sea change occurred. Storied brand, J.C. Penney, hired Ron Johnson, who led the success of Apple’s brick-and-mortar stores. Mr. Johnson decided that one of Penney’s problems was that the brand was damaged due to its consistent focus on deals and low prices. Without any Penney core customer insight, the…
ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a feel-good, hard to measure, share-holder unfriendly and ambiguous goal. This piece proposes that while ESG remains important a new ESG which is far more focused and therefore measurable,…
My dear friend, Elisa Camahort and author of Roadmap for Revolutionaries, invited me to speak at the 2022 Rise conference organized by PBWC, the Professional BusinessWomen of California. When we explored all the trends converging that affect business professionals heading into the next year, we decided to focus on the core of what will influence…
Photo by fauxels, pexels.com My new friend Roy Edwards at Enterprise Times in the UK recently published a story on Salesforce’s, “State of the Connected Customer” report. We spent time discussing the research, which spotlights just how much customers have evolved in the past few years. Key themes include… The Trust-based economy moves to the…
Through good times and bad, two tensions define the whole of marketing. One about brand value. One about consumer decision-making. Brand value is a tension between short-term returns and long-term investment. Striking the right balance is the difference between building or eroding brands. Mortgaging the future for the present is a constant pressure, especially during…
As we enter the holiday season, we learn from BusinessWeek that Sears, once America’s holiday shopping mecca, is barely alive, in the continuing agony of attrition. The sadness of Sears is palpable. Let’s face the facts: Sears is no longer a living brand. Some refer to Sears as a zombie brand: no longer alive but…
I recently heard the way marketers speak described as “Jargon-Monoxide Poisoning,” which made me laugh. I think “Jargon-Monoxide” is produced by every part of a business, but marketers are particularly adept at “Jargon-Monoxide Poisoning.” It’s ironic that the business discipline in charge of communications has such a hard time communicating what it does without…
You are here: Home / Community / Portugal and Spain – November 2022 chrisbrogan · November 22, 2022 · Street art. Lisbon, Portugal. Club Noir. Lisbon, Portugal. Cool motorobike. Lisbon, Portugal. Flower. Lisbon, Portugal. Tile art. Lisbon, Portugal. Tile art depicting a saint who I guess held a door open so more Moors could be…
A portmanteau is a word created by combining existing words. A company name example is Instagram; Instant +Telegram. At his time of year, “Turducken” emerges as a popular portmanteau. This cartoon is from the archives of Doctor Fun, (1993-2006), an Internet cartooning pioneer, who got out when it was still fun…
