International Branding Blog – Conneting brands to the universe
I have been a marketing practitioner for 38 years. And I am happy to report that my skill set has kept up with the latest marketing concepts and technologies. So, how do I stay abreast of the latest developments? Here is my list of the things that one can do to stay current: Hold a…
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I’m not sure how I missed this story, but wow! CNN Türk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a…
Read More “CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company” »
Brian Solis will present to leaders at the United Nations as part of its Innovation Day on March 22nd, 2023. Digitization vs. Digital Transformation: Rethinking business for a novel economy Brian Solis is a world-renowned digital analyst, futurist, and 8x best-selling author who’s been on the front lines of digital transformation and innovation for almost…
I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as…
There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require…
There’s so much buzz about AI in marketing I need a bee keeper’s suit just to keep the bullshit off of me. The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. Most of the publicity is positive, touting the time savings and efficiency that AI…
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There’s a counter-intuitive Buddhist line that has stuck with me: “Don’t just do something, sit there.” It’s particularly useful in times of uncertainty or even panic, when the temptation is to follow the herd, or take action for the sake of taking action. Sometimes the best action to take on a situation is no action…
via Silicon: Technology Powering Business, According to Brian Solis… Some companies are going to batten down the hatches and cut costs. Markets, though, will continue to evolve. Customers will continue to shop, make decisions, learn and exercise new behaviours, and gain new digital competencies. Competitiveness in this market becomes a matter of ‘digital Darwinism.’ To…
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I am an older guy. I was on the forefront of the revived brand management movement in the mid-to-late 1990s. And I have ridden it out until the present. I was also an early user of the Internet – going as far back as 1976 when it was primarily a military communication vehicle (ARPANET). Further, I…
In 2012, a South Korean performer named Psy posted a video titled “Gangnam Style” on YouTube. Psy’s performance, personality and K-Pop confidence propelled Psy to became the first music artist to reach one billion views on YouTube. The world waited for more from Psy, but it never came. Instead, Psy (real name Jae-sang Park) enjoyed…
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