Skip to content
  • Digital Marketing
International Branding Online

International Branding Online

International Branding Blog – Conneting brands to the universe

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • Toggle search form
  • FREE Marketing for Startups Webinar Branding
  • Social is more about sociology and psychology than it is technology Branding
  • The Great Resignation is About Feeling Valued and Finding Value in Your Work Branding
  • Ford Branding
  • Tesco Branding
  • False Choice Between Brand and Performance Branding
  • Three Royal Lessons On Branding Branding
  • AGEISM IS ALIVE AND WELL Branding

Affluence & Frequency of Purchase

Posted on November 27, 2020 By aathif No Comments on Affluence & Frequency of Purchase

This may seem intuitively obvious, but one way to gauge a household’s level of wealth is by determining its frequency of purchase of various products and services. While some less affluent households may be deceptive due to debt spending, and while other more affluent households may be deceptive due to frugality or a focus on sustainability and the environment, this is generally an accurate gauge of wealth. Here are some examples:

  • How often are homes bought and sold?
  • How often are renovations completed for the house? How often has the kitchen been remodeled? How often has the master bathroom been remodeled? How often have rooms been redecorated? How often have furniture, carpets or lamps been replaced? Constantly? Every few years? Once or twice? Or never?
  • Have additions been built on to the house? How often?
  • How often are the grounds re-landscaped? 
  • How often is a new outbuilding constructed on the grounds?
  • How often is a new car purchased? Every year? Every couple of years? Only when the car has been run to the ground? Or never?
  • How often is a new boat purchased? 
  • How often are new computers purchased? Every year? When a new model is introduced? Every few years? Or only when the old computer no longer works?
  • How often are new smartphones purchased? Every year? Every couple of years? Or only when the old ones no longer work?
  • How often is a housecleaner used? Daily? Weekly? Bi-weekly? Monthly? Quarterly? Or never?
  • How often are gardeners or ground crews used? Full-time? Occasionally? Only when needed? Or never? 
  • Is unused food thrown out or is it used for leftovers?
  • What is the frequency of purchase of artwork? Does artwork need to be rotated? If so, how often is it rotated?
  • How often are vacations taken? Several times a year? Once or twice a year? Or never?
  • How often is air travel used? Fifty or more times a year? At least twenty times a year? Several times a year? Or less often?
  • How often are plays, concerts, operas or dance performances attended? Several times a week? Weekly? Monthly? Or less often?
  • How often does the household eat out at restaurants? Seven nights a week? Four to six nights a week? Three nights a week? Once or twice a week? Or less often?
  • How often is a dress or pair of shoes worn? Once, for a single occasion or event? A couple times but only for one season and while still in fashion? A few times, but never with the same people? For years? Or until they are worn out?
  • How often is the massage therapist visited? How often is the beauty parlor visited? How often is a manicurist visited? 
  • How often is a personal trainer used? Daily? Weekly? Monthly? Less often? Or never?
  • How often are fresh flowers purchased for the house? Daily? Weekly? Only for special occasions? Or never?
  • How often does one shop? Multiple times a day? Daily? A few times a week? Weekly? Or less often?
  • How often does the FedEx, UPS or Amazon Prime truck deliver goods to the house? Multiple times a day? Once a day? Several times a week? Or less often?
  • Related to this, what is the volume of trash or recycling that is picked up from the house each week?
  • How often are items that are no longer wanted donated to charity?
At a superficial level, household spending may seem similar across social-economic groups, but when one investigates purchase frequency, one may note significant differences due to significant differences in financial capacity. 

Branding

Post navigation

Previous Post: How to Redefine Who You Are and Who Your Customers Want to Be
Next Post: Zoom

Related Posts

  • The Importance of Color in Brand Identity Branding
  • data-driven decision making Branding
  • LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis Branding
  • Designing the Customer’s Experience – Live at The CMO Club Summit Branding
  • Brand Identity & Architecture Branding
  • How to Review Your Small Business Website (7 Critical Elements You Need) Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Why LifeSCALE Should Be On Your Spring Reading List
  • Futurist Keynote Speaker Brian Solis to Explore the Future of Marketing and Customer Experience at Digital Summit
  • Brian Solis Headlines Brand Week Istanbul: Being Human in the 21st Century
  • How to Remain a Leading-Edge Marketer Throughout Your Career
  • CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews.

  • xfinity Speed Test
  • Free Job Posting in Dubai
  • Web Design Dubai
  • Coconut Cream
  • Saffron
  • Dubai Offers
  • My 3 Words for 2023 Branding
  • Three Royal Lessons On Branding Branding
  • Purpose: No Longer A Brand Differentiator Branding
  • From underdog to big dog: Take-aways from the Nike brand narrative. Branding
  • Customers are the Ultimate Influencers; The Value of a Shared Experiences and How To Measure Them Branding
  • The AI Journal: Top 20 Digital Transformation Pros you NEED To Follow Branding
  • ITWeb Names The Next Web Keynote Brian Solis as a Top 5 Speaker at The Next Web Branding
  • engatica Names Brian Solis to its list of 200 World’s Top Business & Technology Innovators Branding

International Branding Blog - The best branding blog | Articles on brand strategy, terminology, design, exceptional brands, and interviews. Copyright © 2022 International Branding Online.

Powered by PressBook News Dark theme